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Channel: Social Media Strategy | Hootsuite Blog
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17 Not-So-Secret Social Media Video Tips from Hootsuite’s Experts

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 17 social media video tips! (And no, it’s not because they forgot their ring light at home.)...

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Facebook Messenger Ads: Set Up Guide + Tips for Great Results

Facebook Messenger ads are to modern advertising what direct mail was to advertising in the 20th century. Unlike the gaudy junk mail flyers of yesteryore, Facebook Messenger ads are a highly targeted,...

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How to Sell On Instagram: Easy Guide + Tips for Results in 2024

The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram (yet), but IG is making its case for being the go-to sales...

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New Photo Trends on Instagram: 2024 Edition

After scrolling through thousands of IG posts (for work, obviously), here’s what we’ve learned about new photo trends on Instagram in 2024: they’re joyfully diverse and absolutely love to contradict...

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7 Top Social Media Monitoring Tools and Why You Need Them

Tools for social media monitoring are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super...

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Organic vs. Paid Social Media: Differences and Strategic Tips

Weighing the options between organic vs. paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed...

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Social Media Advertising: Cost, Benefits, and Tips for 2024

Social media advertising is the name of the game for brands wanting to reach new audiences (or even their existing audiences!) in 2024. Organic reach has been declining for some time, meaning even...

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32 Instagram Features Marketers Need To Know in 2024

Instagram features are constantly pushing boundaries, evolving, and changing before our very eyes. This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but...

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Content Creator 101: Complete Guide for Brands AND Creators

Wondering how to become a content creator? One that not only gets paid but gets paid well? Well, good news, my friend: you’re in the right place! Content creators, whether freelance or in-house, are...

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How the Threads Algorithm Works in 2024 [GUIDE]

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out...

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How To Get More Views on TikTok: 15 Fool-Proof Tips

You’ve started a TikTok account — congratulations! You’ve embraced the short-form video app that’s been sweeping the globe (2 billion downloads and counting!) and are busy creating videos and honing...

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TikTok Influencer Marketing: 2024 Guide to Successful Campaigns

Influencer marketing works: when a trusted source tells us that something is great, we’re inclined to want to try it out. It’s like when your cool cousin recommends a new restaurant or your best...

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LinkedIn SEO in 2024: Secrets to Boost Your Reach

Your LinkedIn profile could feature the most impressive resume in the world—wow, you led the marketing team at Clowns Monthly magazine and started a juggling training academy?—but if no one ever sees...

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Content Curation in 2024: Everything You Need To Know

How often in life do you get somethin’ for nothin’? Almost never. That’s what makes content curation so rewarding. Okay, fine. We lied. You don’t get something for absolutely nothing. You have to put...

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The Best Time to Post On Social Media in 2024 [All Networks]

Mirror mirror on the wall, when is the best time to post on social media, after all? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook,...

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5 of the Best Content Curation Tools for Social Media Managers

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into...

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Content Planning for Social Media in 8 Steps [2024 Guide]

Ahoy, social media sailors. To navigate the choppy seas of social media, you need to do some solid content planning before you set sail. The most seasoned social sailors know that you must carefully...

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How To Advertise on Facebook in 2024 [8-Step Guide]

Facebook remains a social media giant, with almost three billion monthly active users (MAU) as of January 2023. Over the years, Facebook advertising has evolved to better serve its billions of users....

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How to Use Hashtags in 2024 [EVERY NETWORK]

Hashtags: What’s up with them? Does anyone actually know how to use hashtags? Are they worth it? We’re answering these hard-hitting questions (and more!) today. Spoiler: Hashtags can help boost your...

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23 Pinterest Demographics for Social Media Marketers [2024]

Ready for a deep dive into Pinterest demographics? If you want to incorporate Pinterest into your social strategy, you’re in the right place. Sure, Pinterest may not boast the same user hours as...

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